Hello, I’m Joana
and I would love to share my story with you.

I was born in Coimbra (Portugal), in 1987.
I have always been a happy child, full of energy, with many dreams and an easy smile.

At the age of 18, I moved to Porto, where I graduated in Graphic Design, at the Faculty of Fine Arts.
I did ERASMUS in Sheffield Hallam University (UK), where I developed an illustration / animation project
that I fell in love with and that has always been in my mind.

In the meantime, in 2009, there was an internship to apply for, and an application to prepare, and so it was… I prepared, and chase what I wanted at the time, to enter the publishing world. An emerging publisher, that in addition to paging books, had a project to honor personalities in the political, writing and artistic fields. From one moment to the other, I left the University and had a crazy responsibility in my hands. They invited me to be the Head Graphic Designer of the publisher, also responsible for Exhibitions Curatorship at the Museums and Street Art where the events of “Concelho de Estado” and “Plast&Cine” would take place. 

In 2010 we honored Mário Soares, and in 2011 honored Mickhail Gorbachev. This was completely insane!!! As you may imagine, I was radiant!!! Super happy and super excited, I think I didn’t even sleep at the time, with so many ideas that crossed my mind!!! Going to Russia and being welcomed by the Mickhail Gorbachev Foundation, as well as working with Green Cross International, were very enriching experiences and opened my horizons. In the artistic field, I also developed the exhibitions Life and Work by the masters José Rodrigues and Cruzeiro Seixas.

Meanwhile, the crisis occurred and the shortage of money led to putting most of this  projects on hold. I reviewed my options, and decided to work one year for my husband’s studio, artist Mário Vitória. I realized immediately that I was not prepared to work on my own, it was much more difficult than what I had imagined. Like being an artist’s agent, making dozens of contacts every month and not seeing an expected financial return started to become a frustration.

So, in 2013 I started working at an Engineering and Construction company, as Head Graphic Designer, not because it would be an area that I would like to work at first sight, but because it would be a financially stable job. And in spite of everything, I acquired skills that I didn’t have until now. It was a great challenge to create a graphic line, coherent for a company, operating in 17 countries across the globe. The entire brand identity, all the internal and external communication of the group was yet to be built, since this company was the result of a merger of 4 companies with foundations dating back to almost a century ago.

In 2016 and 2018 my two children, Mariana and Francisco, were born.

2019 was a decisive year, it was time to leave this branch, my creative work was done and I urgently
needed to change, since I wasn’t happy. At the end of 2019 I decided that I would have my business,
after 10 years, finally I would follow my dreams! 

I count on you to accompany me on this new adventure! I just can’t wait!